Corporate Social Responsibility (CSR)

Bird Group believes in contributing towards the betterment of the society. It runs a number of charitable organizations under the guidance of Mrs. Radha Bhatia, the Honorary Consul of Solomon Islands and Chairperson of the Bird Group. The Group's social responsibility is being driven to make meaningful interventions in the areas of healthcare, education and social rehabilitation.

Our commitments have never been limited to the travel and tourism initiatives that we execute in our daily functions. Over the years, we have developed a clear road to realize our vision of taking success to other sections of the society. Through creating opportunities and working towards a more equitable society, Bird Group has made small, but effective strides in the areas of healthcare, education & social rehabilitation.

Parvarish - Bird Foundation

From community welfare to education opportunities, health and wellness programs for the needy, we make sure that 'Parvarish - Bird Foundation' -a registered society working for the welfare of the down trodden and underprivileged children of the society makes a difference. Our social initiatives touch every level of society that needs help.

Bird Education Society

Education is recognized as a key investment at Bird Group, not only within, but also marked and leveraged as a social initiative. We believe education is a fundamental enabler of social change. The society offers education to the underprivileged and in turn creates various employment opportunities. This initiative by the group is long-term and focused. The intent of this initiative is to improve the quality of education – so that life opportunities and possibilities are expanded for everyone.


Sukarya, a non- profitable trust based out of Gurgaon, Haryana is supported in terms of funds as well as support by Bird Group. The team includes volunteers driven by spiritual and emotional commitment. It aims to contribute to physical and mental well-being of the marginalized and vulnerable sections of the society, particularly women, adolescents and children. Sukarya aims at making modest steps towards assisting women of marginalized communities in generating additional income for meeting their household needs, by utilizing their skills in the production of unadulterated spices, pickles and chutney.

In order to provide the community with a viable option of accessible health care services the trust runs charitable homeopathic clinics for the underprivileged. The trust also runs an informal school for the cluster of underprivileged groups in and around their office.


A coalition of successful women supporting underprivileged women in education, financial management and healthcare.

Under the auspices of the Bird Foundation, the Group organizes the "We" conference to bring eminent female achievers together on a common platform to discuss how their achievements can guide and influence the women of today.