Corporate Social Responsibility (CSR)

Under the valuable guidance and patronage of Mrs Radha Bhatia, Chairperson, Bird Group a number of charitable organisations and projects have been supported over the last several years. The Group's commitment towards social responsibility is driven to make meaningful interventions in the areas of healthcare, education, women empowerment and social rehabilitation.

Our commitment has not been limited to the travel and tourism industry. Over the years, we have developed a clear road to realize our vision of empowering the underprivileged sections of society. The group has always believed in and worked towards empowering communities to become stronger, self reliant, more capable, equipped with knowledge, tools and education so that they achieve meaningful and long lasting growth instead of just short term benefits.

Parvarish - Bird Foundation
From community welfare to education, health and wellness programs for under privileged children, 'Parvarish - Bird Foundation' (a registered society) has worked tirelessly on a mission to bring about meaningful and significant change.

Bird Education Society Education is recognized as a fundamental enabler of social change. Bird Education society offers education to the underprivileged and in turn creates various employment opportunities. Founded on the astute principle of ‘Hunar se rozgar’, the society’s initiatives are designed to empower by skilling, which in turn leads to profound change and growth.

Sukarya Bird Group supports Sukarya, a non- profitable trust based in Gurugram, Haryana in its initiatives for social welfare. It aims to contribute towards the physical and mental well-being of underprivileged and vulnerable sections of society, particularly women, adolescents and children. Sukarya also aims at taking modest steps towards assisting women of marginalized communities in generating additional income for meeting their household needs, by utilizing their skills in the production of unadulterated spices, pickles and chutneys amongst other articles. In order to provide the community with a viable option of accessible health care services the trust runs charitable homeopathic clinics for the underprivileged. The trust also runs an informal school for underprivileged children.

WE is a coalition of successful women achievers who are committed towards supporting underprivileged women, especially in the field of education, financial management and healthcare. Under the auspices of Bird Foundation, the Group organises the "We" conference to bring eminent female achievers together on a common platform to discuss how their achievements can guide and influence the women of today, thus contributing towards strengthening of not just these women but their families and society at large.